Ticketmaster’s Interactive Seat Map Technology from Flash to the Future

If you have a mobile device or read the news lately, you may have noticed that there are issues with browser plug-ins such as the Flash Player. Visiting a website developed with Flash can cause security issues if your plug-in is not up-to-date or, if it is disabled or not available, you can experience reduced functionality.

Currently, the Interactive Seat Map (ISM) feature on our website, ticketmaster.com, is powered at its core by a Flash component. We are doing our best to continue to ensure a smooth and safe ticket buying experience in this rapidly changing environment, such as making sure click-to-play works against our current Flash ISM. At the same time, we are researching and developing multiple new rendering technologies – from building a JavaScript SVG and HTML5-compatible ISM, to an OpenGL ISM for use in native mobile applications, to server-side rendering technology. Further, these tools will give our clients access to customized seat maps for reports and to power our fan views when there is not a need for interaction.

Fans should begin seeing these improvements today on trial events through our mobile website and in the coming months in our new responsive website that we are sending traffic to for some events. Until then, I hope everyone who wants to pick their seat and get a ticket enjoys our distinctive feature of being able to see and select not only verified but exact seats using the ISM.

I know I do, as I used it to purchase three Chicago White Sox tickets two days before a game in July for a family outing. We were able to pick the seats we wanted in row two of the Chris Sale K-Zone section, and see Chris Sale beat Mark Buehrle in a two-hour game in perfect seats. What a great time!


For help with the interactive seat map, please see our FAQ.

Brad Bensen is a Software Architect for the Inventory domain.