2015 London tmTechEvent – Ticketmaster’s in-house tech conference


“Welcome to the tmTechEvent 2015,” John McIntyre, head of PMO at Ticketmaster International announced as he scanned my badge. The scanner beeped appreciatively as it recognised my credentials and I was granted entry – just like going to the O2! Apart from the fact that this was our annual Ticketmaster technology summit meeting in a conference room just up the road from our offices at the edge of London’s Silicon Roundabout. But this wasn’t any old conference. Being in the live entertainment space, we had quizzes (using Kahoot.it), a live Twitter feed (@TMTechEvent) and a party in our London HQ’s basement bar complete with gourmet burger van!

As I entered the room there was a palpable sense of tension and nervous excitement in the air as I greeted my colleagues from the Sports division: with the Rugby World Cup starting on Friday, their systems would be under the spotlight – or was it just a matter of doubt over England’s ability to deal with a tricky opening tie with Fiji? Ultimately both fears proved unfounded – all the events ran smoothly and England prevailed.

Along with leaders from all of Ticketmaster’s other technology teams, we had joined together to take stock of our progress in revamping our technology real estate. The 4 day event was packed full of seminars, workshops and group sessions, with the overall aim of evaluating our strategies and determining where to correct our course. We followed the guiding principle of “focus where you want to go, not what you fear.”


We pulled in leaders from all over the business to help shape our vision of where we’re going. We combined this with focused feedback sessions on the various aspects of our strategy to determine the best way to pivot to adapt to the changing landscape.  Using workshops to facilitate a rich exchange of ideas we covered subjects from staff satisfaction to talent management to deeper technical subject matter such as engineering KPIs and creating reference architectures.

Other highlights included live demos of in-house tools, including one that had been created to show the visibility of progress in our DevOps program. It was really cool to see each team’s progress in one place across our home grown four- part maturity model. Even better was sharing the whole event with colleagues across Engineering and Operations and feeling a real sense of unity, proving that good DevOps is about culture change and not just a bunch of new processes!

conference 2015

The sheer scope and depth of material covered was brain bending. We rolled out our new career mapping program, providing a structured career map and promotion process across all of our engineering teams. We had a thorough review of the initial results of our innovative and much talked about technical debt management program that we rolled out at the start of the year. We reviewed the progress being made on our employee feedback survey, to ensure that the concerns of our engineers are being taken seriously (it’s not just about having more opportunity to play ping pong!)

Overall this was an inspiring event. There was a tangible confidence and will to achieve our ambitions, based on a very real sense of achievement from how much we had already changed things for the better in Ticketmaster Engineering. The desire to increase collaboration and tackle the bigger challenges ahead together was strong.

Having reset our sights on the vision of the organisation, our technology vision and our engineering vision, the result was a noticeably energised and motivated group of rock-star tech leaders ready to take that vision back out to their teams and the company. The future of better live entertainment starts here!