5 Reasons Why You’ll Love Our Devjams

Back in January, we held our very first developer outreach and mini hackathon event, aka devjam, in Scottsdale, AZ, to a sold-out audience. Since then, we’ve had three of these one-day events in Durham, NC, Québec City, Canada, and Austin, TX, with one coming up in Los Angeles in June.

So far, the response has been very positive. The feedback received has helped us build better APIs and a better developer experience. The devjams’ Net Promoter Score (NPS) is 72, which is pretty high. So thank you to everyone involved in this success 🙂

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Devjams are our way to, in the parlance of Steve Blanks, get out of the building and engage our customers. Since my team’s mission is to create APIs developers love to make our platform accessible, devjams are a great and fun way to engage our customers, the developers using those APIs.

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Whether you’re a developer or someone interested in Ticketmaster tech in general, here are 5 reasons why we believe you too will love being at one of our devjams:

#5 Meet the team

Devjams are a great opportunity to meet the people of Ticketmaster who are opening up the platform, building APIs and shipping products. We believe that the best innovations happen when people connect at a human level, and devjams are a fantastic setting for that. Once you meet the team, you will feel the stoke!

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#4 Join the team

It takes a special kind of talent to spend their Saturday with a bunch of strangers to talk APIs and product innovation. That’s the kind of talent we’re interested in and we have various opportunities where they can contribute. Who knows, we might be working together soon on some awesome products 😉

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#3 Get inspired

Serendipitous “eureka” moments are a conversation or a keystroke away. It happens every single time without fail. You’ll find inspiration in the demos others give and in the cross-functional collaboration throughout the day. Given how intimate our events are (30-70 people), it’s easy to have meaningful conversations that will set your imagination free.

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#2 Give feedback

As mentioned earlier, we focus very heavily on the developer experience, or DX. You’re the customer and we’re here to listen to you. We want your feedback. We want your input. As a developer myself, I love when companies do that because it shows they’re invested in me. We’re definitely invested in you, so come on out and share your thoughts with us!

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#1 Have FUN!

By far the best reason for coming out to one of our devjams! We’re a fun bunch and like to connect with others. Our events are informal, laid back, and are as much about enjoying oneself as they are about coding and APIs. There will be plenty of food and beer for everyone. Just bring your jolly self and have a great time!

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We hope to see you very soon at one of our devjams this year. You can also follow us on Twitter to stay abreast on our exciting journey to open up the platform at Ticketmaster.

We would love to hear from you directly. Please leave a comment below or reach out to me on Twitter.

Let’s build amazing products together! 🙂

Sold-out Event Kicks Off Developer Outreach at Ticketmaster

As we prepare to roll out a ton of new technology and deliver APIs that developers love this year, we’ve started to engage the developer community to get their feedback on our redesigned developer portal and the updates to our APIs before we launch them.

Last Saturday, we held our very first event in Scottsdale, AZ, to a sold-out audience of enthusiastic geeks. The event helped set the tone for all future engagements with the developer community. It also clearly showed how external developer feedback is critical to the health and stability of a platform and how we need to hold more of them often.

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Over 75% of registered participants showed up. The market average of free events like this is about 40%. I think we did well 🙂

The turnout showed how much the community is interested in what we have to offer. Some of the attendees flew in from Virginia, NY, Washington and California. The energy and the feedback we received were far more than I had hoped for.

Also, five API demos were given at the end of the day, which was great to see 🙂

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The Results

The verbatim we received from developers was overwhelmingly positive with lots of feedback on what we could do better. Here’s some examples of what they said:

The whole platform is very clean and simple. It’s very easy for any developer to jump right into it.
all good…took a few minutes to get oriented to the various parts.
I found myself flipping between the interactive demo and the static documentation a lot. It would be helpful if I didn’t need to do that.
API response docs should be present
So far I can see it is very easy to use, with clean documentation and quick starter.

I’m a biz dev guy…the fact that I can understand any of it makes it pretty impressive from my pov.

The API needs to consistently deal with images for non-events. We also need a way to get a link to an event itself, not its attraction(s). Also, it needs to have a way to identify the base URI for relative URLs.

A few common themes emerged:

  • API bugs
  • Data inconsistencies
  • Documentation completeness
  • Need for tools and SDKs

We gathered detailed feedback throughout the day and the team is currently addressing them. The state and quality of the platform will be a whole lot better by the time we hold our next event in Los Angeles in February (stay tuned).

Open Platform NPS = 65

Overall, our initial Net Promotor Score, or NPS, is 65. This is a pretty high score (Amazon’s is 65) and shows a lot of goodwill from the developer community. Our goal is to keep our NPS above 70. Now that would be amazing! 🙂

Aside from the written feedback, we also asked developers to rate us on various aspects of the platform. Here’s how we fared:

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Stay Connected

Follow us on Twitter and subscribe to our Medium Publication to be the first to learn when we launch the developer portal and make our APIs publicly available. Exciting times ahead for the Ticketmaster Open Platform 🙂